Sound Money Festival

Sound Money Fest was a first of it's kind Bitcoin Music Festival founded by BTC Inc in 2022. The festival featured over 16+ leading artists including Deadmau5, Logic, Steve Aoki, and Run the Jewels. The inaugural event pulled in over 15k attendees across 3 main stages including a dedicated comedy room.

These collaborative efforts pulled together talent across BTC Inc, Reaction AV, ABV Agency, Coalition Events.

Building the Brand